Customers who’ve endured the grueling battle of building IKEA furniture for hours on end exacted sweet revenge on the Swedish giant — by naming a road near its Spanish location Calle Me Falta un Tornillo, or “I’m Missing a Screw Street.”
In hopes of connecting with its clientele, IKEA put out a poll on Facebook to rename a street leading to its store in Valladolid in northern Spain, the Independent in the UK reported.
Fifty-four percent voted for the screwy moniker, which beat out more ho-hum suggestions like There’s No Place Like Home Street and Hug on the Couch Street. More than a thousand people weighed in.
I’m Missing a Screw Street leads to a shopping center that features other big-name stores such as Apple, H&M and Primark.
The ready-to-assemble mecca took the new street name in stride.
“We wanted to make our arrival here more special, involving its people and making them part of our identity in Valladolid,