Ukrainian football team Dynamo Kyiv is launching its own fan token and digital marketplace powered by blockchain technology.
According to a Jan. 4 announcement, the team has partnered with Moonwalk, a company specializing in creating digital economies for brands, to release a set of loyalty initiatives for its fans.
Dynamo Kyiv fans will be able to earn digital tokens for “social actions” such as playing prediction games or engaging with the club on social media. The tokens will then be spendable as reward points for accessing merchandise drops, join VIP events or have discounts when purchasing goods at the stadium. The tokens will also allow fans to purchase digital collectibles on Dynamo Kyiv’s marketplace.
The tokens will be integrated into a mobile app, allowing holders to use them both online and offline.
The football club says the partnership will help mitigate some of the damage the coronavirus pandemic wrought to the sports industry. As stadiums remain largely empty, an