The Advertising Standards Authority (ASA), the U.K. advertising watchdog, declared it would crack down on misleading ads promoting cryptocurrency investments. The organization will include cryptocurrency campaigns as a “red alert” priority in the financial marketing department. The organization will be more proactive regarding these ads, it claims, contacting companies and issuing warnings in the future.
UK Advertising Watchdog to Increase Vigilance on Crypto Campaigns
The U.K. advertising watchdog is not happy about how cryptocurrency campaigns are being carried in the country. The Advertising Standards Authority said it will toughen its standards to crack down on ‘misleading’ cryptocurrency ads. Consequently, any ad that doesn’t comply with the standards issued by the regulator will be taken down. Miles Lockwood, director of complaints and investigations at the ASA, stated:
We see this as an absolutely crucial and priority area for us. Where we do find problems we will crack down hard and fast.
The agency has put cryptocurrency marketing campaigns as a