U.K. Ad Campaign Features Young Boy Wearing Dress, Makeup, Jewelry, And Women’s Shoes

U.K. Ad Campaign Features Young Boy Wearing Dress, Makeup, Jewelry, And Women’s Shoes


A new ad campaign from an U.K. based company features a young boy wearing makeup, jewelry, women’s shoes, and a dress he took from his mother’s closet. 

The ad, for the John Lewis company, launched this week and is part of a promotion for the retailer’s home insurance work. Beginning with a shot of a disheveled room, the ad follows a little boy, wearing a dress, makeup, jewelry, and his mother’s shoes running around his house causing chaos. The boy splashes paint on his face and the walls, throws glitter from on top of a table, all while his mother and sister watch. 

During the mayhem, Stevie Nicks song “Edge of Seventeen” plays until the ad’s tagline “Let life happen” flashes onto the screen.

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