A new ad campaign from an U.K. based company features a young boy wearing makeup, jewelry, women’s shoes, and a dress he took from his mother’s closet.
The ad, for the John Lewis company, launched this week and is part of a promotion for the retailer’s home insurance work. Beginning with a shot of a disheveled room, the ad follows a little boy, wearing a dress, makeup, jewelry, and his mother’s shoes running around his house causing chaos. The boy splashes paint on his face and the walls, throws glitter from on top of a table, all while his mother and sister watch.
During the mayhem, Stevie Nicks song “Edge of Seventeen” plays until the ad’s tagline “Let life happen” flashes onto the screen.
“We wanted to inject