Trump’s ‘Epstein’ PR Strategy Is Gonna Fail. Here’s What WILL Happen Next and SHOULD Happen Next.

Trump’s ‘Epstein’ PR Strategy Is Gonna Fail. Here’s What WILL Happen Next and SHOULD Happen Next.


Pinsker’s Law of PR #103: It’s the audience’s decision, not the performer’s. (Sorry, but them’s the rules.)

There’s a very simple reason why the Jeffrey Epstein story didn’t go away, hasn’t gone away, and isn’t going to go away: Audiences still want to hear it. 

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As long as it drives clicks and views, it’s going to stay. 

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And if an ex-Fox News blowhard can spike his profile and enhance his visibility by exploiting the Epstein uproar, then he’ll continue to manufacture Epstein content by the barrelful. (For all their talk of being “America First,” it’s mostly their “Wallet First,” isn’t it?) The financial incentive is too powerful; even a searing, biting Truth Social post won’t shame them into abandoning it.

It’s Law #103: The audience

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