The Trump campaign’s cash crunch is limiting the president’s strategic options as he battles to overtake Democratic nominee Joe Biden, with Republicans warning the shortfall is undercutting plans to expand the map of competitive states and jeopardizing outreach to key voters.
Last month, Biden outraised President Trump in August by more than $150 million. That steep financial disparity heading into the critical, post-Labor Day period, combined with the Trump campaign’s heavy burn rate for several months previous, forced the cancellation of millions of dollars in battleground state ads. Biden countered with a major buy across television and digital platforms that went virtually uncontested in some crucial media markets.
With seven weeks until Election Day and early voting underway, Republican strategists worry that Biden’s advertising advantage could drown out Trump’s message to voters who have not committed to voting for him. Republicans also fret the Trump campaign’s tighter budget leaves fewer resources to capitalize on any political updraft