Toy Titan Mattel Announces Launch of NFT Collectibles on a Major Ethereum (ETH) Rival

Toy Titan Mattel Announces Launch of NFT Collectibles on a Major Ethereum (ETH) Rival


Toy maker Mattel has announced the debut of its non-fungible token (NFT) marketplace where fans can buy crypto collectibles tied to the company’s most popular brands.

In a statement, the California-based company says that the Mattel Creations Digital Collectibles Marketplace is aimed at mainstream consumers. 

The platform, built on Ethereum (ETH) rival Flow’s (FLOW) blockchain, will not require users to own any cryptocurrency to buy digital collectibles. The marketplace will also support peer-to-peer trading to allow collectors to trade among themselves by early 2023. 

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“Also coming in early 2023, customers who own Hot Wheels Garage NFTs on the WAX blockchain will be able to transfer their tokens to Flow in a 1 for 1 exchange.”

Mattel is believed to be the first toy company to

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