The cryptocurrency market is currently battling a period of extreme turbulence for its major assets.
Bitcoin, Ethereum, and XRP, are experiencing a painful free fall. This broad market sell-off stems from a mix of macroeconomic uncertainty and a sharp cooling of an earlier bullish sentiment.

Consequently, while the ‘big three’ struggle to find a stable floor, the surrounding volatility has redirected the attention of seasoned traders. Instead of retreating, investors are moving toward high-conviction assets that thrive in chaotic environments.
Historically, when the majors bleed, capital rotates into projects with strong cultural narratives and aggressive growth strategies.
These shifting dynamics carry significant weight for the retail sector. Because
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