Among American teenagers, TikTok is now more popular than Instagram and Snapchat.
According to a report from Forrester Research, the video sharing site has surpassed all other social media platforms apart from YouTube:
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 points year over year from 61% in 2020 to 57% in 2021, while Snapchat remained flat at 54%.
Although TikTok overtook Instagram in 2021, it’s still not the top “social media” app among Gen Z. According to Forrester’s 2021 Consumer