TikTok Surges Past Instagram And Snapchat As Top App For Gen Z

TikTok Surges Past Instagram And Snapchat As Top App For Gen Z


Among American teenagers, TikTok is now more popular than Instagram and Snapchat.

According to a report from Forrester Research, the video sharing site has surpassed all other social media platforms apart from YouTube:

Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 points year over year from 61% in 2020 to 57% in 2021, while Snapchat remained flat at 54%.

Trending: MORE Names Revealed In Epstein’s ‘Black Book’

Although TikTok overtook Instagram in 2021, it’s still not the top “social media” app among Gen Z. According to Forrester’s 2021 Consumer

Continue reading

You Might Like

 

Join the conversation!

Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!

Thanks for sharing!
Send this to a friend