Though they may not want to admit it publicly, Major League Baseball is dealing with an impending crisis. Young people today simply aren’t as interested in baseball as their parents and grandparents before them. And the numbers prove it.
Since 2012, MLB attendance has been in a steady decline. In the 2012 season, total attendance across the league was 74,859,268. By 2019 — the last season with full attendance — the numbers had dropped to 68,494,845.
TV ratings are also down. According to the Baseball Almanac, the 2019 World Series on FOX had 13,912,000 viewers. For reference, the 1991 World Series on CBS had a total of 35,680,000 viewers.
Baseball must find a way to attract a younger crowd, especially as the NBA and NFL have steadily gained more traction with younger viewers in years past. Part of the reason for the success of basketball and football with younger viewers is that their sports are faster, more intense, and often far more