‘They’re in a bubble’: How Jaguar TANKED an already-failing brand

‘They’re in a bubble’: How Jaguar TANKED an already-failing brand


Not only did British auto manufacturer Jaguar release a bizarre ad campaign featuring androgynous models — but the ads featured no cars.

“I have no idea what Jaguar is trying to sell us in that ad and who thought this was a good idea,” Jill Savage of “Blaze News Tonight” tells Matthew Peterson and WILL agency founder Isaac Simpson.

Simpson notes that in order to understand the ad, we also have to understand that Jaguar is a “failing brand” and that the brand has “been really struggling for a very long time.”

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“So they’ve decided to switch everything over to EV, and they’re going to be 100% electric vehicles, and then not only that, they’re going to charge twice what they’re already

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