The WNBA can’t afford to lose fans

The WNBA can’t afford to lose fans


Former University of Iowa star basketball player Caitlin Clark is bringing attention to the WNBA. Her standout career in college easily segued into a professional career as a player for the Indiana Fever, and she has a long list of endorsements from companies such as Gatorade, Wilson Sporting Goods, and Nike.

Her skills and attitude have made her a role model to watch on and off the court. She is also the target of unfair criticism for simply doing well.

The WNBA continues to lag far behind the NBA in viewership and revenue. This is hardly surprising. Like it or not, sports enthusiasts love to see competition among elite athletes who inhabit the highest sphere of physicality and skill. Men in the NBA are stronger and

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