Ah, sex: We’ve all done strange, regrettable things in its name. (One time, I actually went to a Goo Goo Dolls concert!) Even though we fancy ourselves civilized, enlightened people, the truth is that we’re semi-evolved savages who are still steered by emotional impulses. It’s our responsibility to govern these impulses, of course, but we’re emotional decision-makers.
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Ben Shapiro is right: “Facts don’t care about your feelings.” But he’s also wrong, because your feelings don’t care about facts. They are what they are. Sometimes they’re primal; sometimes they’re a function of our environment. But it’s not coincidental that every great marketing campaign of the past 50 years was anchored by an emotional pitch.
My former boss, the great Bob Circosta — the first
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