“Nobody,” Tisha Johnson declared, in a careworn voice betraying three consecutive days of jet-lagged speech-giving, “wants a bunch of tech in their car.” Not exactly what you’d expect to hear from a senior executive of any Amazon-backed firm, let alone one devoted solely to the production of a controversial new electric vehicle, but the audience didn’t seem worried. Hundreds of them, mostly automotive industry employees and media personnel, had come from around the world to the “Car // Design Event” in Munich. While there was plenty of eye candy on offer, from an irreplaceable 1972 BMW Turbo supercar prototype to the global premiere of a new subcompact bearing the infamous Yugo name, most of the attention was on Johnson and two hastily 3D-printed, shoebox-sized models
The lovable heresies of Amazon’s electric pickup
Join the conversation!
Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!