The GOP’s Political Consultant Problem

The GOP’s Political Consultant Problem


If there’s one thing the 2022 midterms made clear, it’s that Democrats have a huge ground game advantage over Republicans. Whether it’s a month of harvesting (and curing) ballots thanks to early voting, or going door-to-door filling out ballots for huge swaths of unlikely voters, Democrats know that turning out ballots is more important than turning out votes. They don’t have to rely on generating traditional Election Day enthusiasm through distributing campaign mailers or running TV ads.

Republicans, however, still insist on investing the majority of their campaign funds into these antiquated (or pre-2020) methods. And they’re showing no signs of stopping. Why? Blame the political consultant class.

For years, millions of dollars in grassroots donations have gone to prop up GOP candidates, only to

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