It’s the “Spy Who ‘Liked’ Me.”
The CIA wants to crack the code to Instagram popularity to soften up its shadowy image as part of a quirky new public relations campaign, according to a report Wednesday.
The notoriously tight-lipped agency is on a mission to gain more followers and likes on its social media platforms, including Twitter and Facebook, in order to portray itself as relatable, Politico reported.
The CIA is ramping up its social media presence, which began in 2014, to help dispel negative press and conspiracy theories that have plagued it in recent years, said Candice Bryant, head of the agency’s social media team.
“There’s people who don’t realize that we have a softer side here,” said Bryant, 37. ”So our audience is really the entirety of the American public.”
“[The goal is] demystify, educate, and then recruit,” she said.
Recent Instagram posts from the CIA include the image of a gay pride flag along with