The Biggest Names in Tech Can't Build the AI Device You Won't Want to Buy

The Biggest Names in Tech Can’t Build the AI Device You Won’t Want to Buy


We need to talk a little multibillion-dollar inside baseball before we get to today’s weird tech news. 

When Steve Jobs returned to Apple in 1997 and plucked British-born designer Jony Ive from the obscurity of the company’s neglected design department, it wasn’t just the beginning of a beautiful friendship — the pair were largely responsible for the iconic designs of the original iMac, iPod, iPhone, and MacBook Air.

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Those products took Apple from a failing maker of niche computers to one of the most valuable (and certainly most ubiquitous) tech firms in the world.

Ive left Apple in 2019 after more than 25 years and launched an independent design firm, LoveFrom, to collaborate with global (typically luxury) brands on bespoke design projects. Ive’s other

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