Target witnessed a $6 billion decrease in the retail behemoth’s market capitalization amid consumer backlash over a designer featured in the company’s most recent “Pride Month” collection who appears to have created products with Satanic imagery.
The company’s stock price has declined from $152.28 on May 19, the day before activist Scarlett Johnson posted a thread showing that Target had hired the artist to design items for the store, to $139.39 on May 25, marking an 8.5% decrease over the course of a single week. The firm’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, fell from $70.4 billion to $64.4 billion over the same time period.
Abprallen, the artist hired by Target to create the controversial items, had designed
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