Stop Trying to Sell Gamers What They Don’t Want

Stop Trying to Sell Gamers What They Don’t Want


Video game players do not care about NFTs. They don’t care about ownership of in-game assets. They don’t care about faster and cheaper blockchains. They fundamentally don’t care at all about the underlying tech stack behind the games they play.

This op-ed is part of CoinDesk’s GameFi Week 2024.

Every year, the Game Developers Conference in San Francisco has a main floor filled with every manner of game development tools and platforms. Among these are inevitably Web3 companies trying to explain to an audience of completely uninterested Web3 developers how easy it is to tokenize in-game items and how many transactions per second their layer 2 scaling solution has. But

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