Starbucks is deploying AI-powered systems at drive-throughs, virtual assistants for staff, and automated inventory tools as part of a multimillion-dollar turnaround strategy under CEO Brian Niccol.
BBC news reports that Starbucks is implementing new technology at locations across the United States, where customers at some drive-through locations are now being greeted by AI robots that take their orders instead of human staff members. Inside stores, baristas have access to a virtual personal assistant that helps them recall recipes and manage their work schedules. In the back rooms, scanning tools have replaced the manual inventory counting process, eliminating one of retail’s most time-consuming tasks and addressing stock shortage issues that have plagued the company.
These technological upgrades represent part of hundreds of millions of dollars in
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