LONDON (AP) — Black actor John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company decided to hire a Chinese actor to replace him in an ad he created.
The “Star Wars” star wrote on Twitter Tuesday that the brand’s decision to “replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.”
Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. It has removed the ad and apologized.
The original ad starring Boyega, 28, aired last year and was called “The London Gent.” It features the London-born actor walking around the neighborhood where he grew up and riding a horse in a park, and it