South Korea embraces the proto-Metaverse

South Korea embraces the proto-Metaverse


The South Korean people and an increasing number of major companies in the country have begun to embrace and integrate the Metaverse into their everyday lives in new and unexpected ways.

Two major retailers in the country have recently introduced Metaverse and AI elements to shoppers to enhance their shopping experience.

GS Shop introduced home shopping via the Metaverse on Nov. 16 by showing the inner workings of a food production facility. It aimed to reassure customers of the quality of the facility and the food that was for sale.

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GS Shop turned scans of the physical facility into 3D representations. This way, customers who had augmented reality (AR) devices, similar to the haptic gloves Meta previewed this week, could tour the facility in the virtual world

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