Sony announced on Thursday that it is acquiring the streaming service launched by the producers of the popular God’s Not Dead film franchise, Pure Flix, in a move to expand its reach with Christian audiences.
The studio said that it has agreed to purchase the faith-based subscription video service, which charges viewers $13 per month to stream evangelical-friendly movies and TV shows, according to a report by Los Angeles Times.
Once acquired, Pure Flix will become a subsidiary of Affirm Entertainment — Sony Pictures’ division that produces, distributes, and markets faith-based films. Sony also expanded its Affirm unit by launching a television arm last year.
The report added that the Arizona-based Pure Flix Entertainment production company is not part of the acquisition, but that its chief executive and founding partner Michael Scott will join Affirm to oversee the streaming service’s management.
Affirm’s movies have already proven themselves profitable for Sony by expanding