Twitter blew up on Wednesday after images surfaced online of Adidas using a male model to promote a new women’s swimsuit, with many blasting the move as “gross” and “disgusting.”
It started after a social media influencer tweeted two images of a man wearing the brand’s new women’s “Pride swimsuit” with a caption that read, “The new Adidas Women’s Swimwear Range modeled by…men.”
Libs Of TikTok tweeted a video of a man modeling the one-piece swimsuit, adding, “Biological male models women’s swimsuit in [adidas] new pride collection ad.”
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Reading through the comments on both posts, users slammed the athletic brand for going “woke.”
Biological male models women’s swimsuit in @adidas new pride collection ad pic.twitter.com/MGgHVMpoRt
— Libs of TikTok (@libsoftiktok) May 17, 2023
“Bring back sexy, fit and FEMALE models!” one
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