Snoop Dogg ‘Giving Up Smoke’ Was Just An Elaborate Marketing Campaign

To the surprise of no one, Snoop Dogg is not giving up smoking marijuana. It was all an elaborate – and effective – marketing campaign for a new product.

The 52-year-old rapper made the announcement on social media last week. “I’m giving up smoke,” Snoop wrote in an Instagram post. The attached image included a longer statement: “After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.”

After spending decades touting his love for all things cannabis and molding his identity around marijuana, not to mention investing heavily in the industry, the announcement seemed like some kind of joke. Most followers were suspicious about the post, predicting that the rapper would eventually clarify his statements.

Those skeptics

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