Via his Twitter handle, the CEO of subscription-based retail platform Shopify Tobi Lutke revealed that he has started “dabbling” with Ethereum. Specifically, Lutke stated that he has explored the decentralized finance sector and smart contracts on Ethereum for the purpose:
Mainly to understand how ERC20 works better. Fascinating world.
With approximately 500,000 active “stores”, 1 million subscribed businesses worldwide, and a market share surpassed only by Amazon and eBay, Shopify is one of the most relevant eCommerce platforms today.
Since 2014 or so, Shopify has accepted USDC and PAX, and other digital assets as a form of payment. Integrating the platform with a DeFi protocol could be the next step. In a subsequent tweet and after experimenting with smart contracts, Shopify’s CEO asked the following question to the crypto community on the referenced social network:
What are the commerce related opportunities that you are most excited about? What role do you want Shopify to play?
The executive stated that