Sex sells, even for sandwich shops

People are decreasingly literate and increasingly desperate. Pair that reality with a fast food coupon, and you have modern advertisement.

For Jimmy John’s, sub sales are the goal of the beach read campaign accessed through its Summer Menu of Ultimate Temptation, or SMUT. Use a promo code to order one of the four items on this menu, and receive access to a “steamy audio book.” The deal is split into two parts: During the fourth week of June, customers were able to obtain the first part of an audiobook titled The Blade and the Brine, and during the first week of July, the second part.

This offer pops up when the app opens:

As an audiobook, there is no reading involved. And as a “smut” book,

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