Sen. Ted Cruz (R-TX) and Sen. Marsha Blackburn (R-TN) called on the Beer Institute, a trade association that represents producers of the beverage, to examine whether Anheuser-Busch improperly marketed to minors through a recent promotion between Bud Light and social media influencer Dylan Mulvaney.
Bud Light garnered widespread controversy after the brand nodded toward Mulvaney, a man who claims to be a woman, by sending him a beer can emblazoned with his likeness. Cruz and Blackburn requested that the Beer Institute’s Code Compliance Review Board open an investigation to determine whether Anheuser-Busch broke the trade association’s marketing guidelines by soliciting a spokesperson with a large following among minors.
“We believe that Anheuser-Busch’s clear failure to exercise appropriate due diligence when selecting online influencers for its marketing efforts
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