Messaging apps are everywhere – over 3.1 billion people around the world use them, sending more than 140 billion messages every day. Their ubiquity, size, and the value they deliver to their users have often converted into stratospheric market valuations:
Whatsapp was acquired for an unprecedented $19 billion in 2014, after being launched only 5 years earlier. At the time of acquisition, Facebook paid $42 per WhatsApp user. Telegram, launched in 2013 by Pavel Durov, has over 500 million users today and recently rejected an investment offer valuing it at $30 billion. Skype, one of the first VoIP services, was sold to Microsoft for $8.5 billion in 2011.
The growth of mobile messaging apps shows no signs of stopping: the number of mobile