Ripple is headhunting for a recruit who can take charge of its efforts to bring the XRP ledger to central banks and to the emerging world of decentralized finance (DeFi).
The San Francisco-based payments company is hiring a product marketing manager to spearhead its strategy for tokenization.
The new hire will determine the best ways to capitalize on the XRP ledger’s ability to let users mint unique digital assets that can be used by central banks and for non-fungible token (NFT) projects.
“This person will be meticulously focused on helping Ripple win this massive opportunity. Market sizing, competitive analysis, customer segmentation and other go-to-market planning will all be part of the role.
Candidates should enjoy solving complex problems and rapidly formulating a clear point-of-view. This person will not just execute, but also be involved heavily in strategizing and analyzing.”
Another job post shows the company is looking to see how the XRP ledger could be used to power decentralized finance