The abrupt withdrawal last year of President Joe Biden as the Democratic presidential nominee, followed rapidly by his replacement with Vice President Kamala Harris, irked many voters left out by the process. Yet social media seemed to ooze with enthusiasm and Gen Z-friendly hipster appeal.
Influencers flooded the web with neon matcha green pro-Harris videos synced to beats from singer Charli XCX’s album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent “brat” vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of “white supremacy.” Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and
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