Luxury “athleisure” brand Lululemon is under fire for suggesting customers and social media followers “resist capitalism,” participating in a workshop given by one of the brand’s top Instagram influencers.
The Canadian brand, popular among higher-income American women, mostly sells workout wear and comfortable, yet stylish, clothing items, regularly priced between around $38 (for a basic workout tank top) and $500 for a styled parka. Their best-selling items, though, are likely their leggings, which retail between $88 and $300, depending on style, fabric, and quality.
The average price for a pair of Lululemon leggings is around $128 — a difficult point for a company pressing for its own customers to “unveil historical erasure and resist capitalism,” according to an Instagram post on its official account from one of its key affiliates. The brand itself is work a reported $40 billion and rising as Americans increasingly turn to comfortable daily clothing amidst pandemic-related lockdowns and stay-at-home orders.
“Lululemon, known for its