Restaurant Owner Uses $2,000 of Own Advertising Budget to Help Promote His Competitors

Restaurant Owner Uses $2,000 of Own Advertising Budget to Help Promote His Competitors


In the past year, business has been tough for small restaurants and locally owned eateries. No one knows that better than the owners themselves, but how can you help others when you’re struggling yourself?

That’s a problem that the owner of El Mezcal in Stevens Point, Wisconsin, has found a unique solution to. Adolfo Melendez was first introduced to the idea when his restaurant won a local popularity contest held by a real estate company in the area.

“They did something where people voted for their favorite restaurant and I got second place so they bought $300 in gift cards from me,” Melendez told CNN. “Right after that I was like I’ll probably do something similar.”

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Since then, he’s taken $2,000 from his advertising budget to hold raffles for gift cards to other small, local restaurants that he knows could use the boost.

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