Report: Netflix U.S. Subscription Cancellations Surge Nearly Eightfold Amid 'Cuties' 'Child Porn' Controversy

Report: Netflix U.S. Subscription Cancellations Surge Nearly Eightfold Amid 'Cuties' 'Child Porn' Controversy


Netflix has reportedly seen a surge in U.S. subscription cancellations following the controversy over the movie Cuties, which has generated a firestorm over its highly sexualized depiction of underage girls.

Variety cited a study from a data firm called YipItData that found that on Saturday, Netflix’s cancellation rate in the U.S. jumped to nearly eight times higher than the average daily levels recorded in August. The firm noted that Netflix subscriber churn rates — or cancellations — began to rise on Thursday, which is when the hashtag #CancelNetflix reached the top-trending spot on Twitter.

Netflix doesn’t release subscriber cancellation data and so the YipItData study is based on estimates and other secondary methods of divining Netflix’s internal figures.

YipItData didn’t provide estimates on the actual number of customers who have canceled, according to Variety.

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Netflix reported that it had 193 million paying subscribers worldwide at the end of the second quarter in June.

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