Report: Hollywood Aggressively Targeting Preschoolers, Aims to Hook Them for Life on Franchise Characters

Report: Hollywood Aggressively Targeting Preschoolers, Aims to Hook Them for Life on Franchise Characters


Hollywood is coming for your preschoolers, with the aim to hook them for life on a never-ending stream of superhero franchise characters.

Major studios are aggressively targeting kids ages two to five in unprecedented ways in the hopes of turning them into lifelong consumers of their content, according to a report in The Wrap. Studios engaged in the long game include The Walt Disney Co. and Warner Bros. Discovery, the latter of which recently launched  the preschool-focused Cartoonito block of programming on the Cartoon Network.

One of the studios’ main strategies is introducing toddler-friendly versions of adult superheros, like Batman.

This year, Warner Bros. released The Batman, its three-hour installment in the caped crusader franchise that was aimed at teenagers and adults. Just

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