Every June, Pride Month descends upon the United States and colors corporate storefronts and websites alike with a seemingly endless number of rainbows. The main indication that Pride Month has begun is the sudden appearance of LGBT content and branding from otherwise neutral companies across multiple industries. We see it from clothing stores, professional sports teams, restaurants, and car manufacturers. But this year, there is a marked shift, and there are clear reasons for it.
Americans are exhausted by this month-long cultural celebration. It’s not so much that it merely exists; it’s that it dominates so much of our news and discussions. It is shoved in our faces in such a way that we must enthusiastically support it, or else. But what if Americans don’t want to
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