Rapper Post Malone is the latest celebrity to move into nonfungible tokens (NFT) by promoting a major NFT project and a cryptocurrency firm.
In his latest collaboration with The Weeknd, a music video for One Right Now, Malone purchased an NFT from Bored Ape Yacht Club (BAYC), one of the world’s biggest NFT collections featuring 10,000 unique digital collectibles living on the Ethereum blockchain.
In the video, Malone buys the NFT via MoonPay, a fintech startup focused on providing cryptocurrency payments infrastructure. The firm reportedly plans to reach a valuation of $3.4 billion after conducting its first-ever venture capital round.
Released on Nov. 15, the music video has amassed over 5 million views at the time of writing.
Apart from the music video, Malone purchased two Bored