Perfume Brand Jo Malone Apologizes to John Boyega for Cutting Him out of Chinese Ad

Perfume Brand Jo Malone Apologizes to John Boyega for Cutting Him out of Chinese Ad


NEW YORK (AP) — British perfume brand Jo Malone has apologized to Black actor John Boyega of “Star Wars” fame after cutting him out of the Chinese version of a cologne commercial he helped create.

Jo Malone London said in a statement to The Hollywood Reporter that the ad designed for Chinese audiences was a misstep and has been removed. The recreated ad replaced Boyega with Chinese star Liu Haoran.

“The concept for the film was based on John’s personal experiences and should not have been replicated,” it said.

 Jo Malone and its parent company, Estée Lauder, didn’t respond to emailed requests for comment Sunday. Boyega and his representatives also couldn’t be reached for comment.

The original ad starring Boyega aired last year and was called “The London Gent.” It features the London-born actor walking around the neighborhood where he grew up and riding a horse in a park, and it makes

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