PepsiCo announced that starting next month, customers can purchase products such as Cheetos and Doritos that don’t contain artificial dyes.
In a press release on Thursday, the company explained that on December 1, “Simply NKD” Cheetos Flamin’ Hot, “Simply NKD” Cheetos Puffs, “Simply NKD” Doritos Nacho Cheese, and “Simply NKD” Cool Ranch would be available in stores. Rachel Ferdinando, the CEO of PepsiCo Foods U.S., explained that the “Simply NKD” Doritos and Cheetos chips were an “additive option” and “not a replacement.”
“Rest assured, our iconic Cheetos and Doritos remain unchanged,” Ferdinando said. “NKD is an additive option, not a replacement, introduced to meet consumer demand. This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues.”
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