PepsiCo says its biggest snack brands are about to get a healthy new look.
The company announced plans to remove artificial colors and flavors from Doritos, Cheetos, and other popular products as part of a broad push toward what CEO Ramon Laguarta called “naked” or “NKD” snacks.
Laguarta told Yahoo Finance that the company wants to address what he described as a “deficiency of fiber” among U.S. consumers.
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“Fiber will be a big trend,” he said. “Consumers in the United States have deficiency of fiber, and we’re innovating in fiber.”
The new versions of Doritos and Cheetos will be made without artificial flavors or colors, according to Fox News.
The move follows an April announcement from the U.S. Department of Health and Human Services that
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