Pepsi to Eliminate Role of Chief DEI Officer After Being Pressed on ‘Woke’ Policies

Pepsi is eliminating a major diversity, equity, and inclusion (DEI) role as President Donald Trump’s administration targets such initiatives.

In a letter to employees, PepsiCo Chairman and CEO Ramon Laguarta said, “We are revising our DEI program, as 2025 marks the conclusion of our five-year strategy,” Fox Business reported Friday.

He added that “we see an even bigger opportunity to more deeply embed inclusion throughout the business as a key driver of business growth and will be introducing a new Inclusion for Growth strategy.”

Laguarta added that the brand is prepping to transition its Chief DEI Officer to a “broader role.”

Conservative activist Robby Starbuck first reported the news in a post on X wherein he shared the letter.

“I contacted PepsiCo to

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