Peloton Lets Users Connect via Hashtags Like #BlackLivesMatter but Bans This Conservative Phrase

Peloton Lets Users Connect via Hashtags Like #BlackLivesMatter but Bans This Conservative Phrase


Does connected fitness equipment manufacturer Peloton have something against people named Brandon? Because if you try to root for them on its platform using the hashtag #LetsGoBrandon, it gets blocked.

According to the Washington Examiner, the company confirmed Thursday that it was blocking the hashtag from personal profiles. PJ Media had first reported the ban on Wednesday.

“We welcome Members from all walks of life to represent themselves through their Tags or by having thoughtful conversations in our groups,” Peloton told the Examiner in a statement.

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“However, we have a zero tolerance policy against divisive, explicit, or other content that violates our policies. We actively moderate our channels and have removed Tags that span the political spectrum, while still allowing Members to express themselves using

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