Outsourced: China to Broadcast NBA Games Again as U.S. Audience Collapses

Outsourced: China to Broadcast NBA Games Again as U.S. Audience Collapses


The NBA’s American audience has all but disappeared over the course of the first four games of the NBA Finals. However! Not to fear, the NBA’s Chinese business partners are stepping-up to bail the league out.

According to the Athletic’s Senior NBA Insider Snams Charania, China’s CCTV will end their one-year suspension of the NBA by broadcasting Game 5 of the Finals.

After a one-year suspension that began last October, China’s CCTV says it will resume showing the NBA with Game 5 of the Finals tonight.

— Shams Charania (@ShamsCharania) October 9, 2020

CCTV, China’s state-run television channel instituted the ban on NBA games after Houston Rockets General Manager Daryl Morey tweeted support for pro-democracy demonstrators in Hong Kong. The NBA has busied itself by working to repair their relations with their communist business partners. An effort which has apparently borne fruit.

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As ESPN recently reported:

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