As summer heats up, CNN’s ratings have cooled down. The third-place cable news network saw its ratings erode even further, while also losing its grip on viewers in TV’s most valued demographic.
CNN’s prime time ratings plummeted by 19% last week, both in overall viewers and with those aged 25-54.
That means nearly one in every five people who watched CNN’s prime time lineup the previous week turned off the network during the week of July 5.
CNN’s prime time lineup attracted a meager 833,000 total viewers and 184,000 in the coveted 25-54 demographic. That ranks behind both Fox News (with 2.05 million total prime time viewers and 309,000 in the demographic) and its competitor among left-of-center viewers, MSNBC (which won 1.3 million total viewers and 156,000 in the demographic).
CNN is now the sixth-rated cable network in prime time, behind Fox News, MSNBC, HGTV, the Hallmark Channel, and the History Channel.
CNN’s ratings collapse has trickled down from the top, where the network’s