The oil and gas industry is launching a campaign against North Face over the outdoor retailer’s refusal to associate with oil and gas despite heavily relying on the industry to make its products.
A group of oil and gas companies led by Chris Wright, the CEO of Liberty Oilfield Services in Denver, is mounting a billboard and internet campaign mocking North Face for its reliance on oil and gas while distancing itself from the industry, according to Fox Business.
The campaign, titled “Thank you, North Face,” consists of seven billboards being erected around North Face’s parent company, VF Corporation in Denver, that say “That North Face puffer looks great on you. And it was made from fossil fuels.” Wright also recorded a video explaining North Face’s reliance on the oil and gas industry at thankyounorthface.com.
Wright came up with the idea for the campaign after North Face refused to provide jackets emblazoned with the logo of Texas-based Innovex Downhole Solutions as part