A member of the oil and gas industry has launched a billboard ad campaign to troll North Face over what the CEO says is the clothing company’s “crazy hypocrisy” on fossil fuels.
Liberty Oilfield Services, an oilfield services firm, is placing billboards trolling the company around North Face’s Denver offices, pointing out that many North Face products depend on the oil and gas industry for their production, Fox Business reported.
“That North Face puffer looks great on you. And it was made from fossil fuels. —Your friends in Oil & Gas,” reads one of the billboards.
Liberty Oilfield has also launched a website and social media campaign called “Thank you, North Face” to bring more attention to the initiative.
“North Face is truly an extraordinary customer of the oil and gas industry,” CEO Chris Wright said in a video on the campaign’s website.
“I failed to find a single product that wasn’t made out of oil and gas,” Wright continued. “The great majority of North Face’s products, jackets, backpacks, outdoor