Now We Know Why Democrats Are Losing The Messaging War

NOTE: FOR MONDAY MORNING

House Minority Leader Hakeem Jeffries (D-N.Y.) just reminded everyone why Democrats are losing the messaging war. In what might be the most awkward attempt at political wit this year, Jeffries recorded himself delivering what he apparently thought was a clever takedown of Defense Secretary Pete Hegseth. Spoiler alert: it wasn’t.

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Picture a middle schooler trying to land an insult at the lunch table—that’s basically what happened when Jeffries attempted to rebrand “DEI” as “dumb effing individuals” in his attack on Hegseth. That’s right the House Minority Leader, one of the most powerful Democrats in Congress, thought his comment was the kind of zinger that would go viral. Instead, it went cringe.

“The DEI

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