For the first time ever, more people streamed on their TV than watched cable and broadcast television combined.
In the month of May, 20.1 percent of TV viewing was via broadcast or over-the-air TV, and 24.1 percent of TV viewing was via cable TV. That comes to a total of 44.1 percent.
During that same month, 44.8 percent of TV viewing was via streaming.
That’s a first.
The most important point is that this is TV viewing. Nielsen is not measuring all the video consumed on computers, tablets, or phones. This is a measurement of how Americans currently watch television.
Over the last four years, per Nielsen, streaming viewership has jumped an incredible 71 percent.
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Most of this TV streaming is
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