Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father.
On Sunday, Nike posted a message to X celebrating Scheffler’s fourth major victory, along with two heartfelt images that struck a dramatically different tone from some of the brand’s more controversial campaigns in recent years.
“Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler,” Nike’s caption read.
Priorities unchanged. Another major secured.
The wins keep coming on and off the course for Scottie Scheffler pic.twitter.com/S5QoVUzevk
— Nike (@Nike) July 20, 2025
One image showed Scheffler helping his young son, Bennett, reach for a golf club on the green, accompanied by the words:
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