Nike decided to be one of the sponsors of the April 27th running of the London Marathon and proceeded to offend Jews and the descendants of the six million people killed during the Nazi Holocaust.
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Some genius at Nike thought it would be a great idea to support the idea of “diversifying” the mostly white runners (90%) who complete in the marathon. So the company partnered with a group called The Outrunners running club and backed several programs to achieve the goal of attracting more people of color to the race.
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I’ve never run a marathon, but I’m told that a common refrain from many who finish the race is “Never Again,” considering the training, the diet, and the utter exhaustion felt after
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